Gen Z Should Grow Their Own Weed – Gen Z Chose the Vape Cart. Here’s Why That Matters
March 20, 2026
The engine is Gen Z. Analytics firm Headset found that over the past year of national cannabis sales, Gen Z spent 38% of their dollars on vapor pens and only 32.5% on flower — the exact inverse of Millennials, who put 40% into flower and 25.7% into vapes. Gen Z is also the first cannabis-consuming generation to prefer the cart over everything else as their primary format.