The Marijuana Industry Paradox – Higher Sales But Lower Profits, Michigan is the Latest State Caught in the Weed Enigma
May 23, 2024
![](http://cannabis.net/drive/1000/3743_aSnZ_highersaleslowerrevenue.jpg?width=200&height=200)
The marijuana industry has experienced a paradox in recent years: While marijuana sales have risen, retail profits has not kept pace with the increase. This result highlights several important factors affecting the cannabis market, including market saturation, cost-effectiveness, impact management, and consumer behavior.