The Illegal Cannabis Market in America is Still 3x Bigger Than the Legal Marijuana Market

In 2022, illicit cannabis sales soared to over $74 billion, surpassing the legal market’s $28 billion by a remarkable 164%, according to the latest report from New Frontier Data on American cannabis consumers. This significant disparity highlights potential opportunities for legal businesses to attract frequent users who currently depend on unregulated sources, as well as the millions of adults interested in cannabis but hesitant to try it.