The Google Maps Effect Hits the Cannabis Industry – Weedmaps and Leafly Becoming Obsolete for Cannabis Consumers?

They say when Google enters your industry it is time to sell and move on, but has that time finally come for internet website giants like Weedmaps and Leafly?  With Google Maps now listing dispensaries and reviews, and lowering both Weedmaps and Leafly’s organic search traffic, the end may be near for these historic giants in the cannabis industry.

The landscape of online cannabis advertising witnessed notable challenges in the third quarter of 2023 as industry leaders Weedmaps and Leafly grappled with financial setbacks. California-based WM Technology Inc., the parent company of Weedmaps, reported a $2.5 million loss for the quarter, showcasing a mixed financial performance compared to the previous year.