Too Much Weed and Not Enough Customers, Colorado Sees the Worst 4/20 Sales in 5 Years

The Colorado marijuana industry faces many challenges in its efforts to recover. Excessive supply and limited demand have intensified competition among industry players and resulted in downward pressure on prices. The absence of cannabis tourism, likely due to various factors such as travel restrictions and evolving consumer preferences, has further contributed to declining sales. Additionally, the persistent presence of the black market continues to attract consumers away from legal channels, posing a significant obstacle to the state’s regulated industry.