Illicit vs. Legal Cannabis Markets – It’s a Coin Flip for Consumers as 50% Prefer Legal Dispensaries

The survey revealed that 43% of all current consumers now consider a brick-and-mortar dispensary as their primary source, marking a notable rise from the 34% reported in 2022. Conversely, the reliance on traditional dealers has decreased, with only 10% of current consumers stating them as their primary source, down from 13% in 2022.