The cannabis industry – from its humble, underground beginnings to the booming, multi-billion-dollar behemoth it is today. As legalization sweeps across the US and beyond, you’d think that reliable information on product potency would be a given, right? Well, think again. A recent article on Zmescience.com exposed a rather concerning truth: THC potency often isn’t what it says on the label. Yes, you read that right – consumers are left holding the bag with less potent products than they bargained for. So, it’s high time (pun intended) that both producers and consumers face this challenge head-on and demand accurate labeling and quality control.