THC Beverages and the Billion-Dollar Panic: Why Alcohol Companies Are Funding Your Favorite Prohibitionist
February 7, 2026
A recent study published in the International Journal of Drug Policy examined the drinking habits of cannabis beverage consumers and found something the alcohol industry has been dreading for years—people who consume THC-infused drinks report significant reductions in their alcohol consumption. We’re not talking about a negligible dip. We’re talking about people actively substituting a non-toxic, non-addictive substance (cannabis) for one of the most dangerous drugs legally available (alcohol).